SpaceRef has recently started using Twitter as an additional marketing tool as part of our advertisers campaigns. We don't spam our various Twitter accounts with a bunch of advertising but provide relevant tweets to each of our Twitter accounts with no more than one tweet per day per advertiser per Twitter account. The results have been nothing less than spectacular.
We're seeing clickthrough rates anywhere from 1% to 10% depending on the ad. Compare that with traditional banner advertising rates of 0.20% on average. We're still collecting data on conversion rates but we're hopeful.
We're still in the early stages of trying out advertising through are various social media channels but I'm hopeful that these new channels will add to our advertising revenue bottom line in a significant way.