First off, Happy New Year! Here's hoping 2012 is a happy, healthy and prosperous year for you. If you're a fan of SpaceRef then 2012 is going to be a great year. I've been working on the business plan for some time and as of today we start executing the new plan.
A business plan is an important tool for any business. It lays out what you did in the past, what you expect to do in the coming year and importantly allows you to reference it throughout the year to see where you're at in relation to what you wanted to accomplish.
I've always been a big fan of business plans. In these economically challenged times it's important to stay on top of your business. A business plan is not a static document however. It's a living document or living plan. And that's the way I treat SpaceRef's business plan.
As a private company SpaceRef does not release its business plan publicly. But I can say a few things about it.
To start let's look back at the last year. Our biggest public initiative was to launch Space Quarterly magazine on September 1. It took quite a team effort to put a new magazine together. I'm pleased to say that feedback from the public whether it's an industry insider, advocate, government employee, general consumer etc. has been great.
It wasn't just the great writers who produced the articles that our audience liked, it was also the type of content and the design and layout of the magazine that readers loved.
So in 2012 we're already working hard to build on what we started to make the magazine better so that it can grow and prosper for the long haul.
What else have we planned? We're planning on consolidating some of our web sites and expanded into new areas. With the Mars rover Curiosity scheduled to land on August 5th we're going to augment and upgrade our coverage of Mars related news.
We've got several new projects planned for the year, some small, some larger. Project1203X is the first of the large projects which will be launched sometime in Q2. It builds on our legacy of disseminating news and the reach we have.
I wish I could say more on what we have planned but I'll let our actions speak for themselves. 2012 will be a big year for SpaceRef. We're focused and determined to grow our business into new areas. As we move forward this year I hope our audience will be pleased with what we offer.